Many vehicle insurance claims are the result of accidents caused by driver distraction. Those drivers who were distracted are unlikely to admit to these distractions and it might be difficult for companies to accurately measure whether driver distraction has indeed contributed to the accident. Can companies do more to prevent their employees from distracted driving activities?
A friend from the Insurance Telematics industry has shared interesting data from the US which we would like to share on this Blog:
Matt Howard, co-founder and CEO of ZoomSafer, on what companies are doing—or not doing—about distracted driving
Some 62% of US companies have adopted written policies prohibiting employees from using a mobile phone while driving for company business, according to a new survey conducted by ZoomSafer. This is a huge increase over previously reported statistics and reflects rapidly growing concern among corporate managers about risk and liability associated with employee use of cell phones while driving.
The survey also reveals that while many companies have cell phone driving policies, only half (53%) make any attempt to enforce compliance. Among companies that do enforce compliance, the survey found that 61% rely on post-incident disciplinary measures. Only 2% currently utilize technology to proactively measure and manage employee compliance.The reports findings also include:
· 32% of companies have knowledge or evidence of vehicle crashes that have occurred as a result of distractions stemming from employee use of cell phones while driving
· Among companies with more than 500 drivers, this percentage increased to more than 50%
· Trucking companies (53%) and local trucking (41%) reported higher incident rates
· 1 in every 13 companies has faced plaintiff’s litigation resulting from damages alleged to have occurred as a result of employee use of cell phones while driving
· Among companies with 5000 and more drivers, this increases to more than 1 in 3
· 62% of companies have implemented a written cell phone use policy
· Home and Business Services as well as Utilities/Telecommunications/Cable were the least likely to have a written policy (both around 50%)
· Long-haul trucking and local trucking were by far the most likely to have a written cell phone policy (71% and 83% respectively)
· Small companies with fewer than 25 drivers were less likely to have a written policy compared to bigger companies
· 53% of companies with a defined cell phone policy claim to enforce the policy in some manner
· Utilities/Telecommunications/Cable companies were the least likely to enforce their policy (20%)
· 40% of smaller companies (<25 drivers) monitor their policy (Interestingly, a full 25% of the survey respondents declined to answer this question)
· Disciplining an employee after a crash / incident is the most widely utilized form of policy enforcement (61%)
· CFO and legal respondents exhibited skepticism about company compliance with safety and cell phone use policies and were also the most likely to admit that cell phone use while driving contributed directly to a crash.
(To read the full white paper click here:
Also view: Pay As You Drive and Car Insurance