Desireen and Carl at the Zama Heritage Museum in Tokyo

Not in her wildest dreams would Desireen Govinder have imagined that her much-loved Datsun GO would take her beyond the streets and shores of South Africa to Japan and an idyllic cable car ride up Mount Fuji.

But, there are times when life and reality do deliver the unexpected. 

For Desireen, a Personal Assistant from Fourways, Johannesburg, the path to Japan and Mount Fuji, with snow gently falling, began at Mark White Fourways, the dealer where she bought her prized Datsun GO.

At the time she had no idea that her purchase would trigger a number of personal firsts. Getting her white Datsun GO was a memorable occasion in its own right; it was Desireen’s first much-anticipated car, purchased after a late entry into the world of motoring. Little did she know that it would lead her to her first win of a major competition; her first international flight; her first trip overseas; her first visit to Japan and her first visit to one of the world’s most iconic motor museums.

Having recently returned from her journey with husband Carl, Desireen recalled the process that saw her taking first place in the #Datsunlove competition, launched to celebrate Datsun achieving 200 000 Datsun GO sales around the world.

“I love Facebook and am always visiting the Datsun page to see what is happening and pick up motoring tips. It was on one of these visits that I saw the competition where entrants needed to submit a poster of their special moments with their Datsuns. I had a picture of me and my Datsun on the day I took delivery on the dealer floor. I entered, never thinking that I would win first prize, but hoping that I would at least win the second prize – a day out having a Datsun experience.”

In the end, she took the top spot and jetted off to Japan and one of the most memorable experiences of her life. The excitement began at OR Tambo International Airport, got more intense at Tokyo’s bustling Narita Airport, and reached fulfilment with dream stops – including the ride up Mount Fuji and a visit to the Zama Heritage Garage – as a guest of Datsun, Japan.

The exclusive Zama Heritage Garage situated on the grounds of the Nissan Oppama Motor Plant, also known as the Nissan DNA Museum, tracks the history of Datsun from the early 1900s and showcases a collection of some of the most legendary cars ever to emerge from the Datsun factory. It can be visited by invitation only, making it a rare treat. “The visit was amazing. While I enjoyed it, it was an awesome experience for my husband Carl, who drank in everything that our guide could tell him about the cars and the history of Datsun.”

“We also met with Vincent Cobee (global head of Datsun) who is a great fan of South Africa, and welcomed us to Japan and the museum.” 

Although the visit is now a memory and has ‘stirred the travel bug’ within Desireen, the vehicle that started it all is still at home where it fulfils several roles.

Desireen’s GO has already successfully tackled four return road trips to Durban and has also helped with her other interest, assisting with the coordination and hosting of kids’ parties.

“I love my Datsun GO because it is ideal for my party activities. My four-year-old can sit securely in the kiddie seat and there is more than enough room for the tables and other things that I need to carry. The folding rear seats make the car really practical and the fuel consumption is great – especially when we tackle the long road to Durban,” says Desireen.

“Desireen was a worthy winner of the #Datsunlove competition. Her entry illustrated the joy and excitement of getting her first vehicle, something she has shared with thousands of other South Africans who have taken advantage of the affordable Datsun GO,” says Des Fenner, General Manager of Datsun South Africa.

“The Datsun GO, as illustrated by Desireen’s entry, is more than just a vehicle. For many, it has become an enabler that has expanded personal horizons. It has become a lifestyle vehicle and, by providing mobility for many, has even helped secure career opportunities.”

“We are also proud of the introduction of the Datsun GO+ with its best-in-class pricing and ability to seat seven people. This offering in the range, and the addition of the Datsun GO+ Panel Van are already following in the tyre tracks of the original GO and putting more South African families and entrepreneurs on the road.”

“The Datsun GO has turned many dreams into reality, making ‘Datsunlove’ something that is here to stay,” says Mr Fenner.

To view Desireen’s and a range of other #Datsunlove posters visit:

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