Have you tried to find the best possible car insurance quotes? This might not be as easy as it is made out to be!! Let us look at two quotes from the internet:
“Insurance: An ingenious modern game of chance in which the player is permitted to enjoy the comfortable conviction that he is beating the man who keeps the table.”
“Insurance is like marriage. You pay, pay, pay, and you never get anything back.”
The above quotations illustrates clearly the problem when searching the internet for quality advice – you might find a multitude of sources leading to a maze of information – and much of this information might have nothing to do with what you are searching for!
You might be searching for financial information and “financial quotes” to acquire insurance cover – but find “quotations/ sayings” from well known and lesser known individuals! This is perhaps a bit tongue in cheek – but provides us with insights and a word of caution on how to approach finding the correct insurance cover on the internet!!
Insurance information on the internet
We have previously claimed that the internet is making it easier to find car insurance cover. The internet is also making it easier to do research about companies and products and to find information necessary for consumer protection.
We can browse across thousands of websites, pages of articles and blogs to find what has been written about a specific insurer – and gain important insights about this insurer and levels of service delivery experienced by clients. The difficult part is not finding information about car insurance but rather to find quality information from credible sources!!
Blogs about car insurance and the credibility question
The internet is also the playground for marketers. It is a race to finding good search engine rankings and car insurance providers spend millions in funding on aspects such as search engine optimization – the term used to try and find top spots on search engines and being “highly searchable”.
If your website or blog is easily found via search engines – this also enhances your change of acquiring online quotes, selling car insurance and making the business profitable.
With this in mind many insurers appoint content writers and external companies to regularly provide written contributions on their own and independent blogs and to “punt” the business of a specific insurer.
Dangers of content from car insurance blogs
So what are the risks presented by editorial contributions in articles and blog posts. The uninformed consumer who does not approach the process of finding car insurance with caution could be easily misled. He might easily come across a blog post punting a specific car insurer – and be motivated into purchasing car insurance from that company – on the information offered by a “word mercenary”.
Advice to car insurance consumers
We will strive to advice our vehicle owners on how to find the correct vehicle insurers. During the past week it has been revealed that car insurance might become compulsory in South Africa – even though this might still take some time.
It will be important for the insurance industry to provide consumer education to the millions of uninsured vehicle owners in South Africa. We can expect car insurers to intensify their marketing campaigns and will find many more “word mercenaries” entering the online scene.
On this Blog we will focus not only on the importance of car insurance for road safety, but also alert vehicle owners to the pitfalls and dangers in the car insurance industry. Car insurance should be simple -but it is not a mere 1,2,3 and there you are insured!
Car insurance is similar to driving – not too difficult – but a disaster in the hands of the non- cautious operator! We will allow the consumer to gain more information about the process of finding car insurance, on how to meet his obligations during the term of the insurance contract, to avoid vehicle accidents and claims and even on what to do when his claim is unfairly dismissed!!