The People’s Wheels concept brings to the automotive sector a pioneering means of recognising vehicle excellence, while simultaneously offering relevant and useful information to the consumer market regarding perceptions of vehicle brands – including reliability, durability and loyalty factors.
Similarly, a comprehensive, 130-page Buyers’ Guide that encompasses an evaluation of, and specifications for, almost all of the passenger cars and light commercial vehicles on sale in South Africa – allied to a vehicle valuation chart which lists the recommended trade price of over 1 200 two-year-old models – serves to make the Auto Annual a useful tool for consumers shopping for a set of wheels, new or used.
That said, one of the focus points of the book is to put into perspective some of the rewards, issues and challenges that have helped to shape South Africa’s automotive industry in the past year – from manufacturing processes to consumer trends; from heavy commercial vehicles to exotic sports cars; from developments on the global stage to those in Rosslyn, Silverton, Durban and Port Elizabeth; from dealerships to the aftermarket; from environmental concerns to performance alternatives.
Compiled by an experienced team of motoring journalists and edited by Wynter Murdoch, contributors include some of South Africa’s most renowned automotive specialists.
Up-to-date, reliable and often entertaining, the information contained within the Auto Annual’s glossy pages is relevant and useful not only to motoring enthusiasts, but also to consumers looking for guidance before deciding on their next vehicle purchase. In all, the publication takes its readers on a fascinating journey through the landscape of a multifaceted, dynamic industry.
Standard Bank brings to the automotive sector a pioneering means of recognising vehicle excellence, while simultaneously offering relevant and useful information to the customer market regarding perceptions of vehicle brands – including reliability, durability and loyalty factors.