Point S South Africa, part of the French-based international independent tyre dealer network operating across 27 countries with over 2500 outlets, has selected Gabriel as its preferred shock absorber supplier.
“As the world’s largest independent tyre retail chain, we have an obligation to our customers to only select high-quality products complemented by excellent aftersales service,” said Nico de Rouwe, chairman of the board of South Africa Point S.
“Gabriel meets these criteria. Another key factor is that the shocks are locally designed and manufactured for local conditions,” he said.
“Gabriel has been fully committed to the local market for over 75 years. It is important that our suppliers show this type of commitment. The company is also first to market with numerous initiatives,” said Mr Rouwe.
Sean Staley, divisional head – Ride Control said that Gabriel has launched the country’s first suspension and shock testing unit developed for the local market that links to the South African Car Parc and full Gabriel parts list.
“The solution was complemented by the launch of the country’s first mobile inflatable shock testing stations, used to test vehicles free of charge. This is to highlight the need for shock replacements as well as guiding customers into fitment centers and workshops nationally. Both projects are providing significant revenue benefits to our retail partners, showing up to 30% sales growth,” he said.
“The most notable growth programme running is the SafeZone 2.6 Micro Marketing promotion. Outlets have seen monthly unit growth figures of between 50% and in certain cases as much as 300% by working with our marketing team,” he said.
“For 2013, we are committed again to maintaining consumer awareness around the effects worn shock absorbers have on and vehicle and pedestrian safety, and through the continuation of the various initiatives started in 2012 within the retail fitment space Point S will add another valuable retail channel to communicate with the consumer and to achieve our marketing goals,” said Mr Staley.
Gabriel is a division of Control Instruments Automotive, a wholly owned subsidiary of the JSE listed Control Instruments Group. Control Instruments Automotive holds the manufacturing and distribution rights to the Gabriel range of shocks, struts and cartridge products for Sub-Saharan Africa.
Gabriel is now in its 77th year in South Africa. The company manufactures shock absorbers for most vehicles.
Gabriel was originally imported into SA in 1935. During that time, the company has introduced a number of world-first designs that were subsequently manufactured in plants worldwide. It was also the first shock absorber company to advertise on TV.