Searched keywords about car insurance in South Africa

At the end of July we started with the development of the Car Insurance Blog. This is an initiative to compliment the Arrive Alive road safety website and assist our vehicle owners. The objectives with the development of this Blog are to provide vehicle owners with information on the importance of car insurance, the best way to find affordable car insurance, procedures to follow in submitting complaints etc…

From a road safety perspective it is also important to share advice and suggestions on how to avoid accidents and car insurance claims… We have discussed specific types of accidents caused by the incorrect following distance, disobedience to the Rules of the Road, driving at traffic circles etc

The best way to measure whether we are achieving these objectives is to use the tools provided by Google to analyze the traffic to the Blog, and more specifically – to focus on the keywords used by our online visitors.

This provides insight with regards to what visitors are searching for and whether we need to focus more on those topics. The attached graphic reveals most of these keywords and phrases searched on Google.

It appears that many visitors searched for:

• Cheaper car insurance
• Insurance aggregators
• Decisions by the Ombudsman for Short Term Insurance
• Crime Statistics and Insurance
• Advice on claims from accidents caused by unlicensed drivers and bad tyres…

An interesting point to note is that insurance fraud is also a “trendy” topic….Many visitors might fear being caught for making fraudulent claims, and would like to gain information on the consequences of insurance fraud, the polygraph test etc…

We will continue to provide advice and recommendations to vehicle owners about affordable car insurance and road safety. We would like to invite visitors to share their thoughts and suggestions on aspects that require further investigation and discussion!

Also view:

• Car Insurance and Road Safety

Related posts:

1. Will we see compulsory car insurance in South Africa?
2. Would 2010 be the year for car insurance in South Africa?
3. Your colour does affect car insurance in South Africa
4. Profile of the cheapest car insurance policyholder in South Africa
5. Is the bidding war on trademarks and car insurance keywords about to erupt?
6. Why do I pay more for car insurance in Johannesburg than elsewhere in South Africa?
7. This is why car insurance is a necessity in South Africa!
8. Examples of Insurance Fraud in South Africa
9. Car and Bike Insurance for foreign travelers to South Africa…mission impossible?
10. Which cities and towns in South Africa have the most and least traffic congestion?

Tags: Car Insurance Advice

This entry was posted on Friday, October 23rd, 2009 at 6:18 pm and is filed under Car Insurance Advice, General Information. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.