The People’s Choice – Range Rover’s newly introduced Evoque.

Which vehicle is the country’s most popular? And how do owners of vehicles rate the models they’ve purchased? South Africa’s motoring public knows its wheels – and, for the second year running, the voices of the people have been heard…

German motor manufacturers dominated this year’s Standard Bank People’s Wheels Awards, filling the majority of top slots in the annual, nationwide poll.

Initiated by Johannesburg-based publishers The Future Group in association with Standard Bank Vehicle and Asset Finance and research house TNS South Africa, the poll – which uncovers by vote the country’s most popular vehicles in 32 categories – was underpinned by an independent, objective vehicle ownership survey designed to gauge satisfaction ratings across automotive brands. For the second year running, German manufacturers headed the rankings.

In the People’s Wheels vote, Volkswagen’s derivatives took wins in five categories, while models from Audi, BMW and Mercedes-Benz each won four classes. They were followed by Toyota with three wins and Range Rover with two. Aston Martin, Chevrolet, Ferrari, GWM, Hyundai, Jaguar, Kia, Lamborghini, Nissan and Porsche took one win each.

The car that scored the most votes overall in the poll – which was conducted through the Internet in August and September – was Tata-owned British brand Range Rover’s newly introduced Evoque, which scored 1,16% of the nearly 12 000 votes cast. In terms of overall popularity, it was followed to the podium by last year’s winner, Kia’s Picanto and Aston Martin’s Rapide.

“In theory, choosing a People’s Wheels Awards winner could be a matter of examining sales trends, seeing which make and model outsold others, and then placing the crown on its bonnet,” says Keith Watson, Head of Sales for Vehicle and Asset Finance at Standard Bank South Africa, the awards sponsor. “With these awards however, the process of judging was handed over to South African motorists, making the outcome more interesting and experiential, as well as popularity-based.

“The people’s choice announced today reveals that South African motorists value contemporary vehicle styling and versatility above other criteria when it comes to their favourite vehicle.

“We congratulate Range Rover’s Evoque on being named overall People’s Wheels Award winner this year, as well as the other winners named in each of the categories,” says Watson.

In the Ownership Survey – which aimed to uncover satisfaction rankings in overall terms and on 13 specific aspects – BMW and Mercedes-Benz tied for first place, coming up trumps ahead of Audi. Chevrolet, Opel and Volkswagen followed.

Taking the form of a survey which received 495 valid responses, the analysis rated satisfaction levels among owners with regard to their vehicles’ looks and styling, interior comfort, noise and vibration levels, build quality, standard features, cargo capacity, driving experience, performance, economy, reliability, safety features, after sales service and ownership costs.

The study was restricted to vehicle brands which each elicited at least 20 responses, making the results indicative rather than definitive.

BMW and Mercedes-Benz tied at the top with an overall rating of 89% each. Audi followed with 88%. Then came Chevrolet and Opel with 85%, and Volkswagen with 84%

The People’s Wheels Awards included other acknowledgements, too. Cars bought new in 2010 that best retained their value – based on data supplied by Transunion Auto, which determines its trade values on actual vehicle sales reported each month from the country’s dealer market – were headed by Mercedes-Benz’s E300 Estate Avant Garde. BMW’s X5 xDrive 30d and Toyota’s Land Cruiser 200 V8 TD VX followed.

The people’s most popular fuel brand, too, was recognised, Engen obtaining the most votes according to responses received through the Ownership Survey, with BP and Shell in joint second place. Similarly, the most popular tyre replacement brand as voted for by the people was Continental, followed by Bridgestone and Goodyear.

The People’s Wheels Challenge – a fun element of the People’s Wheels Awards in which competitors raced against the clock to build a 35-piece picture of last year’s overall winner, Kia’s Picanto – was won by Frederik Koorzen of KwaZulu-Natal, who completed the task in 36,01 seconds to secure the R10 000 prize.

Another R10 000 prize – offered as a lucky draw incentive to all respondents who completed the People’s Wheels vote and/or the Ownership Survey – was won by Matt Rutzen of Centurion.

For more information contact Wynter Murdoch at 011 803 2040

Keith Watson, Standard Bank Vehicle and Asset Finance.

Left to Right: Winners of the Ownership Survey Satisfaction Rankings: Reandren Thulkanam (Mercedes-Benz), Keith Watson (Standard Bank Vehicle and Asset Finance) and Edward Makwana (BMW).

STANDARD BANK PEOPLE’S WHEELS AWARDS RESULTS, 2013

TOP 3 BY CATEGORY SHOWING % OF CATEGORY VOTE

CATEGORY 1: BUDGET BUYS – AFFORDABILITY FIRST
1. KIA Picanto 33,71%
2. HYUNDAI i10 26,57%
3. CHEVROLET Spark Lite 14,86%

CATEGORY 2: URBAN COMMUTERS – COST-CONSCIOUS RUNABOUTS
1. VOLKSWAGEN Polo Vivo 32,29%
2. KIA Rio 14,86%
3. CHEVROLET Spark 13,14%

CATEGORY 3: MOVERS & SHAKERS – COMPACT HATCHES/SEDANS
1. VOLKSWAGEN Polo 24,15%
2. FORD Fiesta 12,50%
3. OPEL Corsa 9,66%

CATEGORY 4: THE MOD SQUAD – CONTEMPORARY HATCHBACKS
1. AUDI A1 Sportback 21,37%
2. HYUNDAI i30 17,95%
3. MERCEDES-BENZ B-Class 15,95%

CATEGORY 5: BOOTS ’N ALL – FOUR-DOOR VERSATILITY
1. CHEVROLET Cruze 20,00%
2. VOLKSWAGEN Jetta 19,43%
3. HYUNDAI Elantra 16,00%

CATEGORY 6: MID-SIZE HATCHES/SEDANS – CONTEMPORARY FAMILY FAVOURITES
1. AUDI A3 20,86%
2. VOLKSWAGEN Golf 18,00%
3. BMW 1-Series 14,86%

CATEGORY 7: PREMIUM CLASS SEDANS – SMART ROAD WARRIORS
1. BMW 3-Series 22,29%
2. AUDI A4 18,57%
3. MERCEDES-BENZ C-Class 18,00%

CATEGORY 8: CARS FOR THE JUNIOR EXECUTIVE – BIG ON STATUS
1. BMW 5-Series 22,41%
2. AUDI A5 Sportback 16,67%
3. JAGUAR XF 13,22%

CATEGORY 9: CARS FOR THE SENIOR EXECUTIVE – MORE STATUS STILL
1. JAGUAR XJ 16,00%
2. PORSCHE Panamera 15,43%
3. BMW 6-Series Gran Coupé 14,29%

CATEGORY 10: LUXURY AND POWER – THE CAPTAIN’S CHOICE
1. ASTON MARTIN Rapide 33,24%
2. MERCEDES-BENZ S63 AMG 31,81%
3. BENTLEY Continental Flying Spur 13,18%

CATEGORY 11: WIND IN THE HAIR – CABRIOLETS AND CONVERTIBLES
1. AUDI A3 Cabrio 31,71%
2. BMW 1-Series Convertible 30,86%
3. Mazda MX-5 10,57%

CATEGORY 12: TRENDSETTERS – CABRIOLETS AND CONVERTIBLES
1. MERCEDES-BENZ SLK 23,71%
2. PORSCHE Boxster 19,43%
3. AUDI A5 Cabrio 11,71%

CATEGORY 13: DESIGNER LABELS – CABRIOLETS AND CONVERTIBLES
1. MERCEDES-BENZ SLK55 AMG 24,07%
2. PORSCHE 911 Carrera 20,92%
3. JAGUAR XK/XKR 13,18%

CATEGORY 14: FOR THE REALLY RICH – CABRIOLETS AND CONVERTIBLES
1. FERRARI 458 Spider 17,19%
2. LAMBORGHINI Gallardo Spyder 16,62%
3. AUDI R8 Spyder 11,46%

CATEGORY 15: COOL COUPÉS – TWO-DOOR HARD TOPS
1. TOYOTA 86 17,19%
2. AUDI A5 Coupé 14,33%
3. BMW 3-Series Coupé 11,73%

CATEGORY 16: HOT COUPÉS – FABULOUSLY FAST LANE
1. NISSAN GT-R 16,91%
2. MASERATI Gran Turismo 12,61%
3. PORSCHE 911 Carrera 12,03%

CATEGORY 17: DREAM MACHINES – THE SUPERCAR LEAGUE
1. LAMBORGHINI Aventador 15,19%
2. FERRARI 458 Italia 13,18%
3. AUDI R8 GT 10,31%

CATEGORY 18: YOUNG RACERS – AFFORDABLE HOT HATCHES
1. VOLKSWAGEN GTI 21,71%
2. AUDI S3/S3 Sportback 21,14%
3. OPEL Astra GTC 9,71%

CATEGORY 19: TRACK DAY SPECIALS – SUPER HOT HATCHES/COUPÉS
1. PORSCHE Cayman R 21,26%
2. AUDI RS5 Coupé 15,52%
3. BMW 1-Series M Coupé 14,37%

CATEGORY 20: UPPING THE PACE – HIGH PERFORMANCE SEDANS
1. BMW M5 21,55%
2. MERCEDES-BENZ E63 AMG 11,49%
3. JAGUAR XFR 10,92%

CATEGORY 21: STATION WAGONS – NEW STYLE FOR THE TRADITIONAL
1. AUDI A4 Avant 20,34%
2. MERCEDES-BENZ C-Class Estate 20,06%
3. VOLVO XC70 12,32%

CATEGORY 22: COMPACT MPVs AND PEOPLE CARRIERS – FOR THE FAMILY
1. VOLKSWAGEN Touran 32,76%
2. MAZDA 5 15,80%
2. OPEL Meriva 15,80%

CATEGORY 23: LARGE MPVs AND PEOPLE CARRIERS – FOR THE EXTENDED FAMILY
1. MERCEDES-BENZ Vito 22,86%
2. VOLKSWAGEN T5 Kombi 17,71%
3. HYUNDAI H-1 14,00%

CATEGORY 24: SUVs AND CROSSOVERS – CITY & SUBURBAN
1. HYUNDAI iX35 16,29%
2. KIA Sportage 16,00%
3. VOLKSWAGEN Tiguan 14,57%

CATEGORY 25: SUVs AND CROSSOVERS – URBAN & PERI-URBAN
1. TOYOTA Fortuner 18,00%
2. AUDI Q3 15,71%
3. CHEVROLET Captiva 14,29%

CATEGORY 26: SUVs AND CROSSOVERS – TOWN & COUNTRY
1. RANGE ROVER Evoque 37,14%
2. LAND ROVER Freelander 14,57%
3. AUDI Q5 10,29%

CATEGORY 27: SUVs AND CROSSOVERS – LUXURY TOURERS
1. RANGE ROVER Sport 21,49%
2. PORSCHE Cayenne 12,03%
3. LAND ROVER Discovery 11,17%

CATEGORY 28: HYBRIDS – DAWN OF A NEW AGE
1. BMW ActiveHybrid5 16,05%
2. PORSCHE Cayenne Hybrid 15,76%
3. HONDA CR-Z 12,32%

CATEGORY 29: LIGHT DELIVERY VANS – PICK ’N PACK
1. MERCEDES-BENZ Vito Panel Van 28,32%
2. VOLKSWAGEN Caddy 14,16%
3. HYUNDAI H-1 Panel Van 13,29%

CATEGORY 30: LOAD LUGGERS – SINGLE CAB WORKHORSES
1. TOYOTA Hilux 25,50%
2. VOLKSWAGEN Amarok 17,19%
3. CHEVROLET Utility 12,61%

CATEGORY 31: DOUBLE CAB WORKHORSES – AFFORDABLE UTILITY FOREMOST
1. GWM Steed DC 21,10%
2. TATA Xenon DC 17,43%
3. JMC Boarding DC 16,29%

CATEGORY 32: ADVENTURE BAKKIES – FOR THE LONG HAUL
1. VOLKSWAGEN Amarok DC 20,92%
2. TOYOTA Hilux DC 20,63%
3. FORD Ranger DC 16,62%

CATEGORY 33: CAR WITH BEST RETAINED VALUE (2010-2012)
1. MERCEDES-BENZ E300 Estate Avant Garde 85,57% of original purchase price
2. BMW X5 xDrive 30d Exclusive 83,28%
3. TOYOTA LAND Cruiser 200 V8 TD VX Auto 82,82%

CATEGORY 34: BRAND CHAMPIONS – SATISFACTION RATINGS BY MANUFACTURER
Gold: BMW & MERCEDES-BENZ 89%
Bronze: AUDI 88%

CATEGORY 35: MANUFACTURER WITH MOST WINS
1. VOLKSWAGEN – FIVE: Amarok DC, Golf GTI, Polo, Polo Vivo, Touran
FOUR EACH FOR:
AUDI – A1 Sportback, A3, A3 Cabrio, A4 Avant
BMW – 3-Series, 5-Series, ActiveHybrid5, M5
MERCEDES-BENZ – SLK, SLK55 AMG, Vito, Vito Panel Van
THREE FOR:
TOYOTA – 86, Hilux SC, Fortuner
TWO FOR:
RANGE ROVER – Evoque, Range Rover Sport
ONE EACH FOR: ASTON MARTIN – Rapide; CHEVROLET – Cruze; FERRARI – 458 Spider; GWM – Steed DC; HYUNDAI – iX35; JAGUAR – XJ; KIA – Picanto; LAMBORGHINI – Aventador; NISSAN – GT-R; PORSCHE – Cayman R

CATEGORY 36: SA’s FAVOURITE FUEL BRAND
1. ENGEN 26%
2. BP and SHELL 17%

CATEGORY 37: SA’S FAVOURITE TYRE REPLACEMENT BRAND
1. CONTINENTAL 23%
2. BRIDGESTONE 14%
3. GOODYEAR 10%

CATEGORY 38: PEOPLE’S WHEELS CHALLENGE (R10 000)
1. FREDERIK KOORZEN of KwaZulu-Natal

CATEGORY 39: LUCKY DRAW WINNER, SURVEY RESPONSE (R10 000)
1. MATT RUTZEN of Centurion

CATEGORY 40: THE PEOPLE’S CHOICE – CAR WITH THE MOST VOTES OVERALL
1. RANGE ROVER Evoque 1,16% of total votes cast
2. KIA Picanto 1,05%
3. ASTON MARTIN Rapide 1,03%

For more information contact Wynter Murdoch at 011 803 2040

About Future Group

Future Group has a proud history exceeding 15 years of providing premium quality, well-respected media products and services to the Media; Automotive; CSI; Business Travel; Corporate and Hunting & Outdoor Sectors. Future Group also provides comprehensive marketing services through Future Group Marketing and Future Group PR, hosts leading events, and publishes industry-leading reference publications. The portfolio includes: The MTN Radio Awards; The Annual; Future of Media Conference; Business Traveler Africa Expo; The Auto Annual; IMPERIAL Autoworld; African Hunting Expo’s.

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One thought on “Standard Bank People’s Wheel Awards: The People have Spoken

  1. Was told by Standard Bank that this is a competition? Car ratings most interesting.

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