Posts Tagged ‘car insurance aggregator’

Comparing car insurance quotes – why are you not doing it?!!

Written on July 20th, 2010 by admin
Categories: Car Insurance Advice, Car Insurance Claims, Insurance Articles

We have on the Car Insurance Blog at carinsurance.arrivealive.co.za discussed the importance of comparing car insurance quotes. We have even provided some advice and suggestions on how to approach this important method of finding the correct product to meet your needs. But why are so many not comparing car insurance quotes? We have decided to share a few thoughts on car insurance comparison – and why this is neglected too often!

Comparing car insurance quotes – why are you not doing it?!!

• I don’t think it is necessary – I am insured

The car insurance industry has experienced significant changes over the past 10 years. The internet has made possible new business models and has increased competition in the industry. Direct insurers and insurance aggregators/ comparison websites have provided competition to the traditional business models, benefitting vehicle owners both on product range and price.

Your car insurance premium should recognize these changes. By not comparing car insurance quotes – and communicating with your existing insurer – you might be missing out on significant savings.

• My broker knows best – I trust my broker with my car insurance

This might well be true – but even if you have a very effective and professional broker, you need to ask whether he is comparing car insurance quotes on your behalf. Your broker might have a long standing relationship with a specific insurer – and only market the products of that car insurance provider.
Ask your broker with which car insurance provider he has contracts with – and ask him to provide you with some comparative quotes.

Should you only rely on the advice of your broker – you will be missing out on offerings from the direct insurers who are cutting out the broker or “man in the middle” in an effort to reduce the costs of car insurance. Reducing or cutting out broker commissions could provide huge savings.

• I am afraid to do the car insurance comparison myself

Many might fear not being able to compare car insurance quotes. We do not all have the same level of financial expertise and might fear being lead on the wrong path. It might be worthwhile to test the car insurance aggregators or comparison websites. These are designed to allow for easy and swift comparison of car insurance quotes for basic needs.

You should be able to do so with ease. It is important to recognize that you can still use a financial adviser to assist in comparing these quotes. Rather pay him a fee for his professional services in assisting with car insurance quotes – and then save on the monthly broker fees and reduced premiums gained!

• I am not computer literate / Not comfortable with the internet

Many older vehicle owners might not be as comfortable doing business online as our younger generation. Car Insurers and especially direct insurers have however made the process of acquiring and comparing car insurance very simple.

You need not fear the internet – and even if you are cautious of technology – you can ask a broker or financial advisor to assist in using the internet. The internet could be used not only to compare prices – but also to do find and read more information about car insurers and their products.

• I am loyal to my broker

Many people have a blind loyalty towards their broker. They would stay with that broker or might even have “inherited” them from their parents. They will tend to stay with that broker come hell or high water – and might believe that raising the request for comparative quotes might be regarded as a lack of loyalty.
Times have changed however – and there is much less loyalty towards brands. If your broker is not comparing car insurance quotes or not keeping you updated on new products and possible savings – your loyalty might be misplaced.

There is nothing wrong with loyalty – but the professional broker or advisor will respect your desire to receive more information and to compare insurance quotes in the search for the correct product to meet your needs!

• I do not know how to compare car insurance quotes

There is no shame in admitting that you are not comfortable with the “How to?” of comparing car insurance quotes. This recognizes that you are someone not jumping into the process of making financial decisions. On the Car Insurance blog we will guide you towards making the correct comparisons. With the correct approach you will be able to find either confirmation that you are adequately insured – or will make big strides towards financial security and saving on expensive car insurance premiums.

• I have recently compared my car insurance

This is the best answer to the above question. We would advise that this comparison be made every year – either by yourself –or your broker. There is increased competition in the car insurance market, and “new generation” products are developed every year. Keep in mind that there are many other variables on the side of the vehicle owner as well, such as changes in occupation, marital status or even changes pertaining to your vehicle.

Compare your car insurance yearly to ensure that you have the best car insurance for your specific vehicle!!

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Why use a comparison site if I can find car insurance direct?

Written on April 19th, 2010 by admin
Categories: Car Insurance Advice, Cheaper car insurance

Why-use-a-comparison-site-if-I-can-find-car-insurance-directWe have written quite a bit on the car insurance blog on comparison websites or car insurance aggregators. There has been in recent years a sharp rise in car insurance aggregators and comparison websites. The owners of these websites have found a niche gap in the market – and are using this to attract customers and earn commissions from the sale of cheaper car insurance policies!

What is this niche and why are they successful?

I believe there are a few factors to consider in the analysis of the success of aggregators / comparison websites:

  • A multitude of car insurers and car insurance products
  • Growing competition in the financial services industry
  • The fear of “missing out” on potential business leads
  • The growth and acceptance of financial transactions performed online
  • The need of the consumer for speed and the ease of use of these systems

The comparison websites / aggregators have thrived as more car insurers experienced a fear of “missing out” and joined the pool of car insurers to be compared.

Direct insurers are fighting back

It now appears that they are fighting back and trying to convince more clients rather to go to them directly. This is done mainly by offering reduced premiums to those clients who are contacting them directly instead of going the route of the aggregator.

It is expected that the AA’s British Insurance Premium index will show a sharp rise in the average quoted premiums for policies via comparison sites in the first three months of this year. The index, published this week, will show an overall fall in the price of car insurance of 3.2% for comprehensive policies. However, the average price for deals on comparison sites rose by 4.6%.

The average for third party, fire and theft deals, often taken out by younger people, fell by 4.5% for direct deals but rose 9.2% on comparison sites.

Ali Hussain provided some interesting findings in a story on Times Online titled “Comparison Sites could cost more”. This is an analysis of the trend amongst car insurers to invite more customers to approach the directly:

  • Axa, which launched its direct motor policies in February, offers a £30 discount if you apply direct rather than through a comparison site. It said: “We have to pay comparison sites commission, and this is to cover that cost. We want to encourage customers to come to us direct.”
  • Swinton and Kwik-Fit also offer cheaper deals in some cases if you go direct rather than via a comparison site.
  • The AA said it offered some deals cheaper to direct customers, while HSBC offers different prices depending on how a customer applies.

It is believed that customers who come via comparison sites are less likely to be loyal so there is little incentive to offer reduced rates. Comparison site deals may include less cover than policies obtained direct from insurers, resulting in the difference in averages. In some cases, comparison site deals will have higher excesses.

Much will however depend on the contractual agreement between the aggregator and the car insurers that takes part in the comparison system. Some insurers such as Zurich say that they are obliged to offer the same rates direct and through comparison sites because of contractual agreements with the sites.

Several car insurers in the UK had to review their participation in the comparison/ aggregator business model, and a few have since withdrawn.

  • Aviva, which has about 15% of market share, has only sold policies direct since September 2008.
  • Direct Line, part of the Royal Bank of Scotland group, also does not offer deals through comparison sites.

The major aggregators do however not believe that it is less expensive to go direct. Steve Sweeney at moneysupermarket.com, the comparison site, denied that providers offered better deals direct. “Our analysis shows we are saving customers more and that there is no difference between prices on comparison sites and insurers,” Sweeney said.

It is fascinating to view these trends in the UK and to reflect on what is to be expected in South Africa. South Africa has far fewer vehicles – but a massive market of uninsured vehicles – with only about 30% of the 9.6million vehicles on our roads insured!

There is much competition in the car insurance industry and the last 2 years have seen the rise in market share of a several aggregators. We can expect direct insurers and aggregators/ comparison sites to be innovative and to continue challenging the pricing of the various insurance offerings provided.

This is good news for the diligent consumer, who – with a bit of effort – should be able to find a competitively priced offering to match his specific needs!!

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