Posts Tagged ‘Cheaper car insurance’

Finding car insurance – but only if you are willing to reveal secrets

Written on June 21st, 2010 by admin
Categories: Car Insurance Advice

Finding-car-insurance-but-only-if-you-are-willing-to-reveal-secretsIn this series on finding car insurance we would like to take the potential client through the process of acquiring a car insurance quote – from the very start to signing on the dotted line. We would like to do so in an insightful but easy to understand manner, not only to provide an easy solution – but also to shed some light on why we provide the advice we would like to offer.

Car Insurance and making disclosures

The vehicle owner will only be able to find car insurance if he discloses a few secrets about himself. A car insurance contract is an agreement between a vehicle owner and an insurance provider that the insurer will provide cover in return for a [monthly] premium from the vehicle owner. This premium is calculated and quoted by the insurer after taking into consideration all the risks of insurance claims.

Calculating the risk of an insurance claim

The car insurer will take into account all the material facts to calculate the premium payable. Most of these facts are only known by the vehicle owner – and it is required that they be disclosed by the vehicle owner.

We would distinguish between the information only known by the vehicle owner, and the facts known by the insurer.

Material facts only known by the vehicle owner when applying for car insurance

These facts would include the following:

Personal details

  • Name and surname
  • Home address
  • Identity number
  • Years driving experience
  • Accident record and info on traffic violations
  • Driver impairments etc

Vehicle Details

  • Make and model of vehicle
  • Colour of the vehicle
  • Kilometres on the clock/odometer
  • Whether vehicle has been in an accident
  • Whether vehicle is to be insured at market value
  • Vehicle security features

Usage details

  • Whether vehicle is for personal or business usage
  • Who the regular drivers will be
  • Estimated distance to be travelled
  • Where vehicle is to be kept / garage etc

Material facts to be established by the car insurer

Not all the material facts are known only by the vehicle owner. The car insurer will have specific risk models to enable the insurer to calculate risks. The car insurer will have available information on the following:

  • Vehicle accident statistics
  • Vehicle crime statistics
  • Geographical information and statistics pertaining to this specific area
  • Vehicle market and replacement values
  • Cost of vehicle repairs
  • Cost of processing insurance claims
  • Details on effectiveness of vehicle security systems and tracking companies etc..

Full and Complete Disclosure as requirement for Car Insurer

If you would like to find car insurance – You will need to disclose all the material facts to the car insurance company. Failure to do so might not only lead to a finding of car insurance fraud, but will also result in your claim being dismissed and the contract declared null and void.

The car insurance contract is an agreement based on good faith – and requires obligations from both parties. There should be no secrets when it comes to the obligation of full disclosure. Once you are ready to disclose all that is required – we can continue with the next step towards finding car insurance!!

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Could Pay As You Drive car insurance save high risk drivers?

Written on May 28th, 2010 by admin
Categories: Car Insurance Advice, Cheaper car insurance

Could-Pay-As-You-Drive-car-insurance-save-high-risk-driversWe have referred on this Blog to the benefits of Pay As You Drive car insurance. To summarize briefly, this car insurance product is based on the principle “Drive a lot, pay more. Drive less and save!”

There are also environmental benefits as well as expectations that drivers will drive with more caution whilst aware that a Big Brother is monitoring their driving. In this Blog we would like to focus on a specific group that might benefit from a Pay As You Drive car insurance product – The High Risk Driver!

Who are the high risk drivers?

I would like to refer to the Blog post titled “Why do young and elderly drivers pay so much more for car insurance?”. In this Blog post we have identified the younger drivers [ 18-25 years] and the elderly drivers [65 years+] as the highest risk to car insurance. It is important to recognize that this is based on actual accident statistics.

If any driver in these age groups requests a car insurance quote, he/she will automatically fall into a higher pricing category before other variables such as the driving/ accident record, the area that they reside or the vehicle that they drive etc will be considered.

How can these young and elderly drivers reduce the risks of accidents?

We have offered some advice to these high risk drivers:

Advice to Younger drivers:

  • Shop around for your car insurance – make your increasing years of driving experience and age count as you get older
  • Try to maintain a safe, accident free driving record
  • Find an accredited advanced driving course recognized by your car insurance company
  • Be alert to the effect that the car you are driving might have on your premium
  • Pay close attention to vehicle security systems and safety features that could reduce your premium

Advice to older drivers

  • Try to maintain your safe, accident free record
  • Ensure that your lifestyle counts in your favour and you get recognized for the safe area you stay, your closed garage, vehicle security systems etc.
  • If you drive less – this should be recognized in your premium – enquire about Pay as You Drive Car Insurance

How can Pay As You Drive car insurance and data recorders help our High Risk Drivers?

Some of these high risk drivers might pose less of a risk when they drive much less than the average driver in this age group. Less exposure to other road users and roads risks should result in them paying reduced premiums for car insurance.

This reduced exposure to risk can be measured by odometer readings, or more advanced data recording devices. Some insurers now provide insurance products called “Pay As You Drive”, recognizing that reduced distance travelled should be rewarded with cheaper car insurance premiums.

We can illustrate how these higher risk drivers can be saved from financial hardship with a Pay As You Drive Car Insurance product:

Elderly Road Users:
Mr and Mrs Jones have retired at age 65. They have left the hectic city life and reside at their holiday home at the coast. They only travel short distances to the supermarket and only occasionally travel longer distances to visit their children. A Pay As You Drive car insurance product will recognize that they travel much less and provide cover for the reduced exposure to road risks!

Young Drivers
Not all young drivers are exposed to the same risks. Jane is a 23 year old student who travels to University about 500km’s away from her home in a rural area. Whilst attending to her studies she resides in a hostel on campus. She walks to classes and only travels long distances when returning home for the holidays. She travels short distances now and then when going shopping in the city. She is much less exposed to road risks than her friend who, at the same age is working as a sales rep for a pharmaceutical company. Her Pay As You Drive insurance product calculates her insurance premium on the distance driven each month.

It is also possible that when the young driver is not the owner of the vehicle, but described as the regular driver in the insurance policy, that driver would be more cautious knowing that the vehicle owner/ parent has access to a report on her driving as provided by the data recorded in the vehicle.

These data recorders or black boxes measure how fast the car is going and how long it is being driven for. It sends this information back to the insurer, which will use it to work out people’s premiums. New technology can even assess people’s driving styles by recording how fast they take corners and how aggressively they accelerate, meaning insurers can take this into account when working out the amount people should pay.

We would like to urge all “High Risk” drivers to shop around for their car insurance and consider the benefits of Pay As You Drive Car Insurance.

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Why use a comparison site if I can find car insurance direct?

Written on April 19th, 2010 by admin
Categories: Car Insurance Advice, Cheaper car insurance

Why-use-a-comparison-site-if-I-can-find-car-insurance-directWe have written quite a bit on the car insurance blog on comparison websites or car insurance aggregators. There has been in recent years a sharp rise in car insurance aggregators and comparison websites. The owners of these websites have found a niche gap in the market – and are using this to attract customers and earn commissions from the sale of car insurance policies!

What is this niche and why are they successful?

I believe there are a few factors to consider in the analysis of the success of aggregators / comparison websites:

  • A multitude of car insurers and car insurance products
  • Growing competition in the financial services industry
  • The fear of “missing out” on potential business leads
  • The growth and acceptance of financial transactions performed online
  • The need of the consumer for speed and the ease of use of these systems

The comparison websites / aggregators have thrived as more car insurers experienced a fear of “missing out” and joined the pool of car insurers to be compared.

Direct insurers are fighting back

It now appears that they are fighting back and trying to convince more clients rather to go to them directly. This is done mainly by offering reduced premiums to those clients who are contacting them directly instead of going the route of the aggregator.

It is expected that the AA’s British Insurance Premium index will show a sharp rise in the average quoted premiums for policies via comparison sites in the first three months of this year. The index, published this week, will show an overall fall in the price of car insurance of 3.2% for comprehensive policies. However, the average price for deals on comparison sites rose by 4.6%.

The average for third party, fire and theft deals, often taken out by younger people, fell by 4.5% for direct deals but rose 9.2% on comparison sites.

Ali Hussain provided some interesting findings in a story on Times Online titled “Comparison Sites could cost more”. This is an analysis of the trend amongst car insurers to invite more customers to approach the directly:

  • Axa, which launched its direct motor policies in February, offers a £30 discount if you apply direct rather than through a comparison site. It said: “We have to pay comparison sites commission, and this is to cover that cost. We want to encourage customers to come to us direct.”
  • Swinton and Kwik-Fit also offer cheaper deals in some cases if you go direct rather than via a comparison site.
  • The AA said it offered some deals cheaper to direct customers, while HSBC offers different prices depending on how a customer applies.

It is believed that customers who come via comparison sites are less likely to be loyal so there is little incentive to offer reduced rates. Comparison site deals may include less cover than policies obtained direct from insurers, resulting in the difference in averages. In some cases, comparison site deals will have higher excesses.

Much will however depend on the contractual agreement between the aggregator and the car insurers that takes part in the comparison system. Some insurers such as Zurich say that they are obliged to offer the same rates direct and through comparison sites because of contractual agreements with the sites.

Several car insurers in the UK had to review their participation in the comparison/ aggregator business model, and a few have since withdrawn.

  • Aviva, which has about 15% of market share, has only sold policies direct since September 2008.
  • Direct Line, part of the Royal Bank of Scotland group, also does not offer deals through comparison sites.

The major aggregators do however not believe that it is less expensive to go direct. Steve Sweeney at moneysupermarket.com, the comparison site, denied that providers offered better deals direct. “Our analysis shows we are saving customers more and that there is no difference between prices on comparison sites and insurers,” Sweeney said.

It is fascinating to view these trends in the UK and to reflect on what is to be expected in South Africa. South Africa has far fewer vehicles – but a massive market of uninsured vehicles – with only about 30% of the 9.6million vehicles on our roads insured!

There is much competition in the car insurance industry and the last 2 years have seen the rise in market share of a several aggregators. We can expect direct insurers and aggregators/ comparison sites to be innovative and to continue challenging the pricing of the various insurance offerings provided.

This is good news for the diligent consumer, who – with a bit of effort – should be able to find a competitively priced offering to match his specific needs!!

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Recognise the need for specialised sports car insurance

Written on March 23rd, 2010 by admin
Categories: Car Insurance Advice

sports-car-insuranceYour car insurance premium is calculated with reference to a wide variety of variables. One of these is the object to be insured – the car that you drive! In this section we would like to reflect on car insurance for those who are fortunate to drive vehicles betters described as sports cars. We would like to focus on these vehicles, why they are regarded as expensive to ensure and why it is needed to consider a specialized, tailor made car insurance product!

Which cars are regarded as sports cars?

There is no specific definition of which car would be regarded as a sports car. Sometimes rare or collectable cars are also perceived as sports cars. There is no minimum speed that the vehicle must be able to achieve or engine size for the vehicle. There are however a few factors that might guide us to establish whether a vehicle is a sports car.

  • These cars are also described as high performance cars.
  • They are usually considered as sports cars because of the horsepower, stock and aftermarket modifications (i.e. turbo or superchargers), etc.
  • Most of these cars are two door cars and is equipped with a manual transmission.
  • They are also often referred to as a prestige sports car or a “hot hatch”.
  • They are nearly always expensive vehicles, able to drive at high speeds and not part of any mass production manufacturing process.

Why is car insurance for sports cars more expensive?

You do not have to be a rocket scientist to predict that the car insurance premiums for sports cars will be expensive. We would like to provide a few of the reasons why we should expect insurance premiums to be much more expensive than the average vehicles on the roads.

  • Sports cars are more expensive to replace when stolen or written off.
  • They are much more expensive to maintain and to repair.
  • There is a shortage of proper mechanics and body shops specializing in sports cars.
  • Vehicle parts are also more expensive than those required to repair vehicles in mass production models.
  • The car insurance premium will reflect the risks of driving a sports car.
  • The insurance companies will assume that since the car has a high top speed, the driver will push it to its limit.
  • Drivers are often perceived as higher risk drivers likely to pursue the adrenaline rush.
  • These vehicles tend to be driven by the more extrovert personalities, driven faster and at higher risk.
  • Not only are there more crashes, but the crashes and the consequences tend to be more severe.
  • These vehicles are highly sought after and often damaged by vandals jealous of the vehicle owners.
  • Most car insurers do not have flexible products for these types of vehicles.

For many sports car owners the car insurance premiums will remain a costly necessity. This is something they cannot go without – but also something to have a significant impact on their finances. Many car insurers do not offer tailor made products for these vehicles or recognize special factors that could reduce these premiums. It will remain important for sports cars to consider with caution the insurance offerings and pay close attention to finding the best cover for their needs!

We will consider in a next blog post some important advice for the owners of sports cars in their search for car insurance!

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Driving experience crucial to finding cheaper car insurance

Written on March 19th, 2010 by admin
Categories: Car Insurance Advice, Cheaper car insurance

Driving experience crucial to finding cheaper car insuranceWe have discusses in quite some detail the nature of Pay as You Drive Car Insurance – and how “Driving” can be measured and monitored. We would also like to focus on the “You” part of this description. Who are YOU and which of YOUR personal characteristics would be most important?

We have made reference to AGE of the driver – but would like to argue that this requires closer investigation and a more detailed description.

Age less important than driving experience!

We need to recognize that age has always been regarded as one of the important factors used in the formula to calculate car insurance problems. This is done so across the globe. We have made reference to the fact that Young drivers are perceived to be a higher accident risk and are faced with much higher car insurance premiums. We have also commented on the elderly road users and how the insurance premiums of elderly female drivers tend to increase significantly after the age of 60.

Is your birth date always that important for car insurance premiums?

In South Africa car insurance companies are faced with a number of unique factors to consider. There has been a rather unique shift in vehicle ownership in a country that has experienced significant political changes since 1994.

No-one will deny that a large group of the population which could be described as “previously disadvantaged” have been given greater access to economic participation, wealth and vehicle ownership. Many of these vehicle owners have only now, in their 40’s and 50”s been able to acquire a license, own a vehicle and drive a vehicle!

These older vehicle owners are also now purchasing car insurance policies for the first time – and car insurers need to consider that they are – although more mature – still novice drivers!

Age should be considered as Driving Age

We would argue that Car insurers will not look at the age of the driver – but rather the Driving Age!
Driving Age would be:

  • The years since date on the drivers license of the driver
  • The years that the person has been driving
  • The experience of the driver/policy applicant behind the wheel.

This driving age should be considered with factors such as the distance driven by the driver, his accident record, traffic violations/ convictions etc. This would provide a far better measure to establish the risk of accidents than only the age of the applicant!

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Who is the BEST car insurance company?

Written on February 8th, 2010 by admin
Categories: Car Insurance Advice, Car Insurance Benefits, Cheaper car insurance

Who-is-the-BEST-car-insurance-companyThis question is one often posed on search engines on the internet – or debated around coffee tables. This question also reminds me of a phrase from the movies “All questions could be asked, but not all questions should be answered”.

What do you answer someone at this very moment when asked this important question? Your answer will be the subjective expression of your personal experience with a specific insurer and your satisfaction or displeasure with that provider. You might only have experienced the service delivery and performance of one or 2 providers and we need to ask – who is qualified to answer such a question?

But should we even ask about the “Best” car insurance company? To refer to one provider as the best, it implies that we have been able to compare all the providers and determine on a variety of criteria that one provider is better than the others. To illustrate that this is rather complex, if not impossible to do, we can refer to an example from sport.

What would the answer be if we were to ask who is the best athlete? Would it be Usain Bolt, the fastest man over 100m and 200m or would it be Haile Gebrselassie, the fastest over 5000m, 10000m and even marathon distances? Neither of these athletes would be capable of beating the other in his specific items of expertise.

The same would apply to the question which car is the best car in the world? Would it be the fastest, the most luxurious or the safest? Could it be the car with the best fuel consumption? The Car of the Year Award will go the car which, after all these different criteria have been taken into account is perceived to be the best….

Herein lays the dilemma to answering the question of who the best car insurance company would be. We would need to establish which criteria should be used to decide who is “best” and then compare insurers along those criteria.

A good friend of mine earlier this week expressed his satisfaction with a specific direct insurer and how swiftly they responded to his notification of a slight vehicle accident. Yesterday the same guy told me how disappointed he is after his insurer told him that the vehicle cannot be repaired by an insurer approved repairer in Bloemfontein and the vehicle would have to be taken to Kimberley. He now says that he would be without this vehicle for several days.

This illustrates that even though some insurers might be very effective in customer service pertaining to response times, data capturing etc they might be less effective when it comes to the repair phase and making payment for these repairs.

We have decided to write a few blog posts in an attempt to discover how we can decide upon the best car insurance company. This is not attended to name some of the best and shame some of the worst car insurers, but will seek to provide more insight on specific criteria and how they might meet or not meet customer expectations.

The provider who is deemed to be the best car insurance company should comply with these criteria and provide the client with peace of mind that his interests are well covered and his expectation of payment in the event of a legitimate claim will be swiftly complied with!

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Lazy consumers will not find the best car insurance

Written on February 5th, 2010 by admin
Categories: Car Insurance Advice, Cheaper car insurance

Laziness-will-not-find-bestMany have asked about how to find cheaper car insurance premiums. We have discussed this with reference to suggestions such as going online, using comparison websites, focusing on your specific needs etc.

Technology and more specifically the internet has changed the way the consumer finds car insurance. It has offered solutions to find insurance swiftly and with ease – but nowhere would you find reference to car insurance for the “lazy consumer”.

We need to focus on the title and the specific reference to “correct” car insurance. Even before the internet and the birth of direct insurers and aggregators, the lazy vehicle owner could pick up his telephone, call a broker and ask for him to arrange for car insurance for a specific car. The lazy consumer could just wait for the policy document and sign – but this does not guarantee that he will find the correct car insurance!

What effort is required to find the correct car insurance?

We would like to provide a brief summary of the actions required to guarantee finding the correct car insurance:

Knowing your needs and what you are searching for
You will not find the correct solution if you do not know what you need. Do your homework to be an informed consumer and understand the basics about insurance and products available.

Knowing the providers and variety of car insurers
You need to put some effort into finding more information about car insurers. Ask questions to colleagues, family and friends and use the internet to find which insurers provide the products you are looking for, whether they are reputable and have a good track record.

Decide on the method to use to find quotes
You will have to decide whether you wish to use a broker or whether you will find the quotes yourself via the direct insurers. You may decide to contact the direct insurers either online or by making a few calls. You may also decide to request a quote through insurance aggregators – an easy way to find several quotes from different insurers.

No matter what you decide to do, you will need to put in some efforts to supply insurers with information on your vehicle, your driving and insurance record etc.

Comparing these car insurance quotes
Once you have received a few insurance quotes, you will need to study them and compare them with one another. The correct quote for you might not be as simple as being the cheapest and the first to land on your desk. You will need to ask questions and spent a bit of time in gaining clarity and confirmation from the insurer that you are fully covered for your specific needs.

Care once you are insured
Not only is it important to avoid laziness in the process of acquiring insurance quotes, but also once you are insured. You need to keep documents in a safe and accessible place and remain alert to communications from the insurer. Be alert to policy requirements and do not, through your laziness fail to meet the policy requirements!

Finding car insurance quotes have become easier and less time consuming. To find the correct product to meet your needs will however require some effort – effort that may save you much stress and financial harm later!

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Which cars attract the lowest car insurance premiums?

Written on February 3rd, 2010 by admin
Categories: Cheaper car insurance

Which-cars-attract-the-lowest-car-insurance-premiumsMost people are in awe at the site of celebrities in their shiny expensive vehicles. They admire these celebs and idolize them and their successes. There are fortunately sometimes advantages to being just plain ordinary. You will most likely be in a position to find much cheaper and affordable car insurance premiums with your average little vehicle!

Which vehicles are the cheapest to insure?

We would like to discuss a few of the factors that determine whether your vehicle will qualify for lower car insurance premiums. It is important to remember that the starting point for any such discussion would be to consider the purpose of having car insurance.

Car insurance is meant to provide cover for vehicle damage or vehicle loss. Therefore – the easier to replace and repair – the lowest the car insurance premium!

Value of the Car

The biggest factor to affect your car insurance premium costs is the value of the car you would like to insure. The more expensive the car, the more expensive the car insurance premiums will be.

This is simple to understand – Should the car get stolen or damaged to a point beyond repair, the car insurance provider will be required to reimburse the insured for the value of the car.

In general, sports cars and other high-performance, flashy vehicles are classified as higher risks because they are common targets for thieves and vandals, and because statistically, the people who own them tend to drive more recklessly.

Vehicle parts

An aspect often overlooked by the car owner is the availability and cost of vehicle parts. The more expensive the parts and components needed to repair your vehicle the more expensive the car insurance premium.

The low profile car that is less expensive and easy to find also has more affordable parts needed for the repair and hence less expensive to insure.

Imported or Locally Manufactured

Be careful before buying an imported or exotic car – these cars are more costly to replace and as a result more expensive to insure. Check with your car insurance company beforehand if you plan to purchase an imported car – this might avoid nasty financial surprises!

Safety Features

With crime being such a threat to car ownership, the car insurance companies will regard vehicle safety features as very important. Most cars come with upgradeable options that cost additional money, but increase the car’s safety. A theft prevention security system and safety gear in your vehicle could reduce premiums. Modern safety measures such as DataDot technology as a security measure that could find favour with your insurer.

You can qualify for a discount on many policies if you have air bags, automatic seat belts, anti-lock brakes and daytime running lights. This could help prevent theft and accidents and they lower the potential damage in the event an accident occurs.

Extras

If expensive extras are built into the vehicle such as GPS and sound systems, this will also increase the insurance costs. Modifications and enhancements could not only create the impression of higher accident risk but will also increase your car insurance premium.

Remember that flashy sound systems or modifications might make your car more attractive to thieves – this could lead to a higher car insurance premium.

Colour of the vehicle

Even the colour of your car could have an effect on the car insurance premium. Insurers sometimes charge slightly higher premiums for darker colours (think black and navy blue) than for lighter cars (like white). [Some experts believe that darker colours can be more difficult to see in the dark or in bad light conditions, and are thus involved in more accidents.]

Car and Crime Statistics

Car insurers will analyze historical car and crime statistics and seek to find which type of vehicle is more likely to be stolen or involved in an auto accident. These cars which are un-proportionately stolen or involved in accidents tend to cost much more to insure than average cars.

Getting cheaper car insurance requires a lot of thought and some research and planning. With the right mindset it is possible for the vehicle owner to get a cheaper car insurance premium! Next time you admire the celebs, tap yourself on the shoulder and remember that you most likely qualify for less insurance car insurance premiums!

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Should insurers expect reduced loyalty from car insurance clients?

Written on January 15th, 2010 by admin
Categories: Car Insurance Advice, Car Insurance Benefits

Should-insurers-expect-reduced-loyalty-from-car-insurance-clientsI have found an interesting story by Rachel Stiles titled “Young drivers’ car insurance loyalty ‘gone through the windscreen”. It is argued in this story that the car insurance premiums of young drivers have increased sharply in recent years, partly due to the internet which has seen loyalty to car insurance companies replaced by regular switching.

It is believed that the ability to compare car insurance deals online has increased competition and can help drivers save money, but has also brought an end to loyalty when it comes to car insurance providers.
This reminded me of a conference I attended on employee satisfaction and how the changing generations require greater attention to the needs of employees.

Dogs, cats and a younger generation of employees and consumers

Employees were compared to dogs and cats. The older generation are more like dogs whilst the behaviour of younger employees mirrors that of cats.

Behaviour of dogs:

  • They are more easy to please.
  • You can whistle to call them and are likely to come running over.
  • A nice bone now and then and they will be happy.
  • Less likely to wander off into the unknown.
  • Easy to cage or lock-down

Behaviour of cats:

  • Difficult to please.
  • They don’t re-act and obey a mere whistle.
  • You can’t keep a cat happy with food alone.
  • Cats are all over the place and cannot be locked within a space – they will climb over walls discovering new locations.

Why is this important for car insurance and consumer loyalty?

The younger consumer will display more “cat like” behaviour and be willing to venture into the unknown. Our parents were much more loyal not only in the working environment, but also with regards to their financial providers. They stayed with the same bank, insurer or broker for decades.

The younger generation do not stay with the same employer for many years and easily migrate between employers and financial providers. They are more aware of the vast amounts of information available to them online and more likely to compare different providers and products.

It needs to be kept in mind that this is the “information age” and there have been many online resources to compare insurance deals available. There are also much more interaction between younger consumers and a willingliness to share consumer expectations and experiences. They share complaints and discuss providers on a variety of forums. The younger consumer grew up in the online environment and is comfortable with doing online business. A simple internet search provides them with info on valid claims rejected by a specific insurer and the decisions from the Ombudsman to address unfair decisions by insurers. Financial websites provide more information on the financial sustainability of specific insurers and alerts them to warnings and other actions from the Financial Services Board.

In the UK it has become common practice for British consumers to move car insurance companies every year in search of the cheapest deal.

What could car insurance companies do to improve and protect client loyalty?

Insurers cannot rely on the fact that a young driver will remain with them for several years. The signature on a car insurance policy will not guarantee consumer loyalty and we could expect that car insurers will seek to focus on other initiatives to enhance loyalty:

  • An increased focus on the online presence.
  • Greater public interaction via social media platforms.
  • Price competitiveness.
  • Product innovativeness – a constant reminder that the provider is at the front of innovation.
  • “In your face” marketing and visibility of the provider and products.
  • Flexibility and ability to change with the times.

Reduced loyalty could benefit car insurance clients

The expected lower levels of consumer loyalty need not be regarded as bad news! The ultimate beneficiary in the efforts to address reduced loyalty will be the car insurance client. As insurers are providing innovative solutions and required to be more competitive and accessible, consumers will benefit from a greater variety and cheaper premiums available for products that meet their needs!

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Profile of the cheapest car insurance policyholder in South Africa

Written on January 13th, 2010 by admin
Categories: Car Insurance Advice, Cheaper car insurance

cheapest-car-insuranceWho would be the person presenting the least risk to any car insurer? Is it possible to draw a profile of the candidate who should qualify for the cheapest car insurance premiums?

We have decided to put our efforts and investigative talents into designing such a profile – purely by making use of the content and guidance to be found on the car insurance blog. We will provide such a profile, and then discuss why we believe that this person is the perfect candidate!

Profile

Title: Mrs X
Gender: Female
Marital Status: Married
Age: 37
Occupation: Teacher /Administration etc
Location: Oudtshoorn [or similar smaller town]
Vehicle: VW Polo, Toyota Corolla or similar mid- size car
Summary: Mrs X, a 37 year old happily married female driver and mother of 2 smaller children is our candidate for the cheapest car insurance premium. She is a teacher with a sober lifestyle and owner of a small / mid –sized vehicle. She has an accident free driving record and lives in a secure safety complex around the corner from the school where she teaches in the small town of Oudtshoorn in the Little Karoo. She is very safety conscious and parks her vehicle [custom fitted with the manufacturers alarm system] in a locked garage. She also had data dot technology etched into car components and are very alert to looking after the safe keeping of her keys. She has undergone advanced driver training at an accredited driving academy and has 17 years driving experience.

Process of Analysis and Identification

  • Gender – The client is female as females are generally considered to be safer drivers and less of an insurance risk.
  • Marital Status – The client is happily married and not the primary breadwinner. She appears not to be too stressed and does not carry any unnecessary frustrations with her on the road. She is a loving and caring mom for her 2 children and very considerate when transporting these children. They are always safely buckled in and she drives with special caution when they are in the vehicle. When the family goes on vacation traveling longer distances they travel in the bigger vehicle of Mr X and he does the driving.
  • Age – The client is approximately 37 years old and has more than 17 years driving experience. Young drivers are at a greater risk of causing accidents. The client became a licensed driver in matric and whilst studying in the city she completed an advanced driving course at an accredited driving academy. This was a present from her dad who thought it might protect her and enhance safe driving whilst studying and driving in the city.She is also young enough to have experienced the internet boom. She is very comfortable with the online environment and often performs online banking and other transactions. She has gone online to compare insurances quotes and found an affordable premium with a well-known direct insurer.
  • Occupation – The client is in an occupation that does not require much driving and only requires her to travel to and from work. She is not a medical representative exposed to long distance driving and sharing the road with many other road users. Her occupation does not require 24/7 availability and she does not need to communicate from within her vehicle for business purposes. She is not distracted by cellular conversations or the need to send text messages and can turn off her cellular phone when climbing behind the steering wheel.
  • Lifestyle – The client has a sober lifestyle. She will only have the occasional drink and do not drive drunk. She does not smoke, which is not only good for the health of the children –but also reduced the risk of a burning cigarette becoming a driver distraction.
  • Vehicle – The client is the owner of a small to midsized vehicle. The vehicle is big enough to comfortably transport the 2 children and new enough to be custom fitted with the manufacturer’s alarm system. She does not need a bigger vehicle as they do have the luxury of another family vehicle when going on vacation. The vehicle is not expensive to maintain and the vehicle parts are affordable and easy to find when the vehicle goes for the regular maintenance to the local dealer.
    As an extra the family has decided to have data dot technology etched into the vehicle components as another safety measure against vehicle theft and they have informed the insurance company of this added safety measure.

    The vehicle is parked in a locked garage in their home at the secure estate where they live. When at work the vehicle is parked in a secured parking bay/ garage.

  • Location – The client lives in a smaller town away from the heavily congested traffic and hectic city life. Mr X and Mrs X decided that this is a good place for the kids to grow up with less risk to be exposed to criminal activity. The town is relatively crime free and hijackings and smash and grab crimes are unheard of! The town is regarded as being in a low risk area for accidents, yet not so remote that vehicle repairs have to be done elsewhere. The town is also far away from any South African borders and the risk that vehicles would be stolen for the purpose of cross-border transfer of vehicles.
  • Insurance record – Mrs X is fortunate to have an accident and claim free record. She has only been with one insurance company and has been with this company for more than 10 years. She has never had the need to migrate between different companies.

Conclusion / References

What does this profile tell us about finding cheaper and affordable car insurance premiums? Can this help those of us who do not fit this profile to find cheaper car insurance as well?

The profile of the above person has been designed with special attention to factors such as:

Even though we might not be able to do much in changing these factors, we might well attend to other factors we do have control over such as:

We would like to invite vehicle owners to find the correct can insurance cover to meet their needs in 2010! Feel free to send your suggestions and comments or request information about specific aspects of car insurance!

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