Fixed cost motoring for owners became a reality for prospective owners of the Datsun GO today, with the launch of the Datsun’s All-in-1-GO plan – a unique financial offering that is the first package of its kind to be introduced to the highly competitive ‘A segment’ of South Africa’s motoring market.
And, says Des Fenner, General Manager of Datsun South Africa, “RISERS” new Datsun GO owners – drawn mainly from the 18 to 30 age group – will find it easier than ever before to qualify for the vehicle which has taken the entry-level A-segment car market by storm, since it was introduced in late 2014.
“For the Datsun GO driver, the All-in-1-GO offering means being able to make a single fixed monthly payment, that will cover all the major expenditure associated with vehicle ownership.
“Apart from the monthly car instalment, an added bonus is that consumers will also qualify for comprehensive insurance cover as part of the package. Further to this, Datsun GO drivers will be able to enjoy their vehicles knowing that they will also not have to dig into their pockets when scheduled vehicle services come around.”
“Perhaps the greatest advantage that the offering provides is its flexibility; opening the door to driving a brand new Datsun GO and making it possible for people who would not have qualified for traditional bank loans to fund their vehicles. This is because the plan is a streamlined ownership process that makes the requirements for owning a car far less onerous than the conservative process applied by most financial institutions.
“We are excited by this facet of the All-in-1-GO plan as it addresses one of the major issues faced by buyers in the 18-30 Generation Y market. Through no fault of their own, many find themselves being turned away by banks, as they are young or have recently started work for the first time and have not had the opportunity to build up credit histories.
“The new Datsun solution is specifically designed for this audience and although applicants are vetted for affordability, the process is aided by the fact that costs are pegged. This ensures that the vehicle is maintained according to Datsun standards for the duration of the agreement, guaranteeing peace of mind to purchasers,” says Mr Fenner.
The key advantages of the All-in-1-GO plan are:
• 0% deposit is required to join the plan
• The agreement can extend for a period of up to 72 months (six years)
• Includes fully comprehensive insurance is part of the single payment package
• Includes vehicle servicing costs – every 15 000km or 6 years
• A vehicle tracking device is installed in the vehicle
• A 35% guaranteed buy-back option tied to a 90 000km limit
• A 24-hour a day, 365-days-a-year roadside assistance plan is part of the offer
• Access to a 24-hour a day All-in-1GO call centre is standard
• An option to upgrade to another model after 36 months
• If an owner elects not to use the buy-back option, he or she can simply return the vehicle at the end of the term
The offer is currently available on the following models:
• The Datsun GO Mid, at a set monthly payment of R 2 499 (including the above incl of vat)
• The Datsun GO Lux (with airbag), at a fixed monthly payment of R 2 799 (including the above and VAT)
In essence, the plan is a one-stop solution, bundling a range of motoring costs into one reduced monthly payment.
“Since its introduction to South Africa the Datsun GO has been a record breaker. By the end of its first year it was the best-selling car in its segment in the country, and the 2015 Kinsey Report named it as the most affordable car by parts-basket. In the last year and a half we have seen how this vehicle has enabled thousands of South Africans to break through to buying their first brand new vehicle, instead of having to opt for a pre-owned car.
“Datsun All-in-1-GO will build on these successes and will contribute to making the GO the most accessible car on offer in South Africa today. We are building a new heritage for Datsun for a new generation of motorists.
“Making the Datsun GO even more affordable is an essential part of this objective,” says Fenner.