Having launched in South Africa as the world’s safest-ever hatchback in 2012, the Volvo V40 has been updated for the 2017 model year with a more premium, classier look, and a renewed sense of character. V40 Cross Country models also receive design tweaks, the results of which add an even more adventurous feel to the range.
Designed in line with new and future Volvo cars, including the all-new Volvo XC90 and the forthcoming S90, the signature ‘Thor’s Hammer’ LED daytime lights now feature on some models and the new Volvo iron mark takes pride of place inside and out.
“While the changes to the Volvo V40 may appear subtle, we are building on what has been established as a competitive player in the premium compact hatchback segment,” says Greg Maruszewski, Managing Director of Volvo Car South Africa.
“The V40 is a classy, luxurious, Swedish alternative to the typical competitive set, and with this update we are injecting more character into all V40 and V40 Cross Country derivatives. We continue to offer a complete range of efficient petrol and diesel Drive-E engines across the range, and our class-leading safety ratings continue to elevate the V40 above its competitors.”
It’s your journey – a marketing campaign to reflect individualism
The updated Volvo V40 places emphasis on the individuality and unique personality of the driver in every respect. The Swedish design and uniquely Scandinavian approach to life means the Volvo V40 is different – much like the individuals to which it appeals. ‘It’s your journey’ is the creative campaign developed by Volvo Cars to signify this distinctiveness.
The collaboration, which continues Volvo’s tradition of featuring Swedish musical talent in its advertising campaigns, features the new single ‘Carry On’, performed by rising Swedish star Sabina Ddumba and produced by Andreas Kleerup.
“Music and the emotion it generates are central to how we communicate at Volvo Cars. We are a brand with a clear focus on people, so music is a natural element in our stories,” says Björn Annwall, Senior Vice President of Marketing, Sales and Service at Volvo Car Group.
Design – a Swedish specialty
While the timeless designs of the V40 and V40 Cross Country remain largely unchanged – and still incorporate a subtle nod to the iconic Volvo P1800 Coupe of the 1960s – the mid-cycle facelift incorporates a number of subtle design tweaks to keep the compact hatchback up-to-date.
Available as standard on certain models and as a cost-effective option on others, new all-LED headlights which feature Volvo’s new ‘Thor’s Hammer’ light signature give the V40 range an injection of class and luxury – and bring it in line with other new Volvos like the all-new XC90 and forthcoming S90.
New grille treatments for all derivatives enhance the visage further, with the grilles now featuring vertical bars. R-Design derivatives also receive a new grille treatment in line with their sportier personalities. Naturally, the new Volvo iron mark, which was first seen on the all-new XC90, takes pride of place up front. New badging for Inscription and R-Design models now also adorns the tailgate, as well as front door sills.
New wheel designs enhance the side profile, with a vast array of elegant and sporty options available for V40 and V40 Cross Country derivatives. At the rear, the contemporary Volvo design, which harks back to the cheeky C30 and even the 1972 1800 ES Shooting Brake, remains unchanged.
On the inside, Swedish luxury takes on a new meaning in the compact hatch. Uprated materials like soft leather and soft-touch finishes continue to feature, with new floating centre stack decor panels available for a more modern feel. The familiar digital instrument cluster remains available, with its crisp graphics and excellent responsiveness maintaining a smart ambience in the cabin.
Charcoal, blond or amber interior colour schemes are available, alongside a new, timelessly trendy City Weave arrangement – inspired by the elegant Volvo Concept Estate. City Weave sees a blond/charcoal interior matched with a unique tweed-like textile pattern on the seats, and a two-tone blond/charcoal steering wheel – the ultimate expression of trend-setting retro design.
A new set of contemporary colours are also available, with the likes of striking Bursting Blue, dapper Denim Blue, pastel Amazon Blue, glowing Luminous Sand and the S90 signature Mussel Blue available for the first time on the V40.
V40 Cross Country – for the adventurous type
While the Volvo V40 exudes class and style in every direction, the Cross Country versions bestow the range with cheeky and adventurous alternatives for those who like to express their more audacious personalities.
Featuring a raised ride height (up by 12 mm to 145 mm), roof rails, black bumper cladding and slightly bolder nose treatment, the V40 Cross Country makes no bones about its business as a lifestyle enabler – especially with the availability of all-wheel drive in the range-topping T5 AWD derivative. On the inside, contrasting stitching and a different lighting scheme reiterates the difference in character.
Available with all engine and gearbox combinations on standard V40 models, the R-Design upgrade releases a truly energetic look and feel. A sportier body kit with aggressive front and rear bumpers, large (functional) exhaust tips, bespoke 18-inch alloy wheels, sports seats and a more expressive interior ambience are included in R-Design models – turning any ordinary V40 into a spirited, muscular sports hatch.
Drive-E efficiency all-round
Introduced during the first half of the V40’s life cycle, Volvo’s Drive-E engines power each and every V40 and V40 Cross Country derivative. Engineered and built by Volvo Cars, the modular engines, all turbocharged and available in petrol or diesel guise, bestow the V40 range with industry-leading efficiency potential – as well as great performance.
With the exception of the 1.5-litre turbocharged petrol Drive-E engine in the V40 T3 automatic model, the entire line-up is powered by new-generation 2.0-litre Drive-E engines.
From the 2.0-litre turbocharged diesel which powers the V40 D2 – which can consume as little as 3.4-litres per 100 km and emit just 89 g/km of CO2 – to the powerful 2.0-litre turbocharged petrol unit in the V40 Cross Country T5 AWD, which puts out as much as 180 kW and 350 Nm, the entire range of engines ensures an optimal balance between driveability and efficiency. The gearbox range continues to include six speed manual, six-speed Geartronic (automatic) and eight-speed Geartronic transmissions.
Volvo’s continuing leadership in interior air quality is highlighted in the V40 with the availability of the CleanZone Air Quality System as an option across the range. The award-winning CleanZone technology ensures that outside air is effectively filtered before entering the cabin, removing harmful pollutants that are increasingly common in large urban areas. Dual-zone automatic climate control continues to feature as standard on all models.
Polestar Performance Parts available
Available to order through any Volvo Cars dealership in South Africa, the full array of Polestar Performance Parts is available for standard V40 models. From chassis, exhaust and suspension upgrades, to exterior and interior styling packs as well as Polestar optimisation software, V40 owners are able to enhance their vehicles further according to personal taste and requirements – all while maintaining their vehicle’s warranty and maintenance plan.
Standard specification remains classy
Even in the entry-level Kinetic models (D2 and T3 only), the Volvo V40 features classy standard equipment to ensure that anyone can enjoy Swedish luxury, no matter the budget. Standard equipment includes six speakers, an aux jack, dual-zone automatic climate control, automatic electric windows all-round, a leather steering wheel, handbrake and gear lever surround, eight cup holders, two 12-volt power outlets, remote central locking, alloy wheels, a frameless auto-dimming rear-view mirror, daytime running lights, a roof spoiler and a tyre pressure monitor.
Mid-level Momentum models, which span the V40 and V40 Cross Country ranges, gain the likes of 17- or 18-inch wheels, heated and electrically-adjustable side mirrors with puddle lighting, rear parking sensors, leather upholstery, a powered driver seat with memory, cruise control and a rain sensor – all as standard.
Furthermore, standard equipment on Inscription models (V40 and V40 Cross Country) includes full-LED headlights with Thor’s Hammer signature daytime running lights, a chrome-accented grille, a digital instrument cluster, an electric passenger seat, a high-level interior lighting package, an eight-speaker high-performance sound system with DVD compatibility, Bluetooth and USB functionality, and Connected Service Booking.
The R-Design grade tops the range (V40 only), and includes the addition of R-Design badging, perforated leather upholstery on sports seats, unique interior décor elements, a sports steering wheel, sports pedals and of course the body styling upgrade.
Three main option packs are available on all derivatives, including the Sport Pack, Techno Pack and Premium Pack – each of which adds a selection of optional extras to the V40 and V40 Cross Country for an enhanced driving experience. The Base Pack, available for Kinetic models only, specifically includes cruise control, the digital instrument cluster, a rain sensor, front and rear parking sensors and the high performance sound system, for as little as R15 750.
R-Design models can be specified with one of two extended R-Design packages, which have been tailored to add varying selections of the remaining available options to R-Design models, as the owner sees fit.
Still the safest money can buy
Despite having originally appeared in 2012, the Volvo V40 remains one of the best-performing cars in the world in Euro NCAP safety tests, and it remains the leader in its premium segment. Its five-star safety rating was made possible not only by Volvo Cars’ relentless development of safety technology, but also by its supplemental safety assistance systems. They helped the car achieve a 100% score in the Safety Assist category – an accolade the V40 shares with the all-new XC90.
Standard safety equipment naturally continues to include seven airbags, ABD, EBD and ESC (stability and traction control), and the world’s only pedestrian airbag is still available as an optional extra. City Safety is still fitted as standard to all variants, which uses autonomous emergency braking to avoid collisions with vehicles travelling ahead.
In addition, the optional Blind Spot Information System (BLIS) with Cross Traffic Alert (CTA), Driver Alert System, Lane Keeping Aid, collision warning with full auto brake and pedestrian and cyclist detection, and Adaptive Cruise Control (ACC) systems are available as optional safety extras which further elevate the V40’s safety assistance arsenal – while making driving easier at the same time.
Range overview and pricing
The new V40 range continues to include eight main models, available with petrol or diesel engines, manual or automatic transmissions, and in a mix of Kinetic, Momentum, Inscription or R-Design grades.
Kinetic, Momentum, Inscription or R-Design from R351 100
Momentum, Inscription or R-Design from R432 400
Momentum, Inscription or R-Design from R442 400
Kinetic, Momentum, Inscription or R-Design from R337 700
Momentum, Inscription or R-Design from R396 500
Momentum, Inscription or R-Design from R400 200
Momentum, Inscription or R-Design from R420 300
Momentum, Inscription or R-Design from R459 700
The V40 Cross Country range continues to include five main models, available in Momentum or Inscription guise with either petrol or diesel engines and manual or automatic gearboxes.
V40 Cross Country D3
Momentum or Inscription from R452 700
V40 Cross Country D4
Momentum or Inscription from R469 300
V40 Cross Country T4
Momentum or Inscription from R412 500
V40 Cross Country T4
Momentum or Inscription from R432 600
V40 Cross Country T5 AWD
Momentum or Inscription from R504 400