Control Instruments-Automotive has launched Weekend Warrior, an initiative for 4×4 enthusiasts to become members of a weekend club. Members will participate in weekend outdoor activities across the country and become members under the Weekend Warrior banner.
Members will be invited to attend Weekend Warrior events with special privileges and access to VIP areas.
“To become a member, like our Facebook page and join at www.theweekendwarrior.co.za. Members can follow us on Twitter @theweekendwarrior and Instagram: theweekendwarrior,” said Leonard Chester, product manager – Vehicle Accessories, Control Instruments-Automotive. This initiative will start from the 1st May 2014.
Weekend Warrior is supported by HDP shock absorbers, Vision X LED lights, WARN winches, Airflow snorkels and Hi-Lift jacks, all Control Instruments-Automotive brands.
Well-known 4X4 expert and TV presenter, Andre de Villiers, is the appointed brand ambassador for Weekend Warrior.
“Vision X lights are the world’s most durable LED lights, that are popular within 4X4 market. HDP 4X4 shock absorbers are making strong inroads into the 4X4 market as the foremost locally designed and manufactured shock absorber, designed to meet local conditions.”
“WARN is the preferred 4X4 winch with a long and successful track record in SA, and Hi-Lift jacks is a long-established and recognised brand.
Participating retailers include LA Sport, Safari Centre and independent retailers. “We have a focused retail strategy for our current accessories and for the introduction of future products. This includes store-in-store displays, building up to around 30 participating retail outlets,” said Mr Chester.
“We will also be involved in trade shows, events and social media communications including Facebook, Twitter and Instagram.
The first Weekend Warrior event collaboration will be at the Windpomp Fees from 1-3 May 2014.
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