SABC News Online revealed some interesting findings on the most popular colours for cars in South Africa:
“White and silver cars remain the most popular in South Africa with a combined market share of over 60 per cent of all new cars sold in the country last year. Most car buyers opt for white followed by silver and much lower down in the popularity stakes are grey, blue and red. Yellow, maroon, purple and pink are the least popular colours with pink right at the bottom.”
It appears that these colours are perceived to be more “neutral” and it might be easier to sell vehicles with these colours. Others believe that is is easier to repair scratches and damage to these vehicles.
It has also been revealed that the colour black has slipped down the rankings and that the warm climate in South Africa is what is making this a less desirable colour for vehicles in South Africa.