It fascinates me how most of us cannot refrain from hiding our curiosity at an accident scene. The more people injured and the more the damage, the bigger our fascination! In the Development of the Arrive Alive website we have often found that visitors came to the website in search of “brutal accident photos” or “horrific accident pics” etc…
There has been much debate as to whether road safety campaigns should use brutal accident pics in the advertising campaigns. I am one of those who believe that there are so many personalities on our roads – and we need to use a combination of a variety of advertising campaigns to reach as many as possible. This might include a soft, emotive approach as well as from time to time a bit of shock tactics!
It is important that we curb our fascination when driving near an accident scene. Our driving could provide a threat to the safety of accident victims, emergency personnel as well as other road users. Always remember that those accident victims are the loved ones of concerned family members. We need to respect this and not view injured or dead bodies as roadside attractions to be shared with friends via mms or email!
The Arrive Alive website often receives photos of decapitated bodies on the road – and would rather like to focus with the Arrive Alive Website and the Car Insurance Blog on those aspects that could assist our road users to Arrive Alive and to protect them and their vehicles from physical and financial damage.
We will add many photos to the website and would like to do so not to shock or seek sensation – but rather to illustrate the importance of road safety and the risks of dangerous behaviour on the roads!