If you’re trying to sell your car privately, then you might be a bit worried that your car will sit on the for-sale page for months… Inevitably, weeks and months pass until someone negotiates you down to a price that you never dreamt you’d sell your well-loved baby for. And, you accept this barrel-scraping offer out of sheer desperation.
This won’t be your reality if you put your best foot forward with a sharp, effective ad that screams, BUY ME NOW, and here are 5 amazing marketing tips to help you achieve this.
Step 1. The image of your car says more than the words
While you don’t want ignore the text portion of your ad altogether, people tend to look at the picture first, and if they like what they see then they’ll read the rest.
Buyers want to see the shape, colour, and (importantly) condition of your car, so it’s important to take a range of shots to showcase your car.
Tips to taking good pictures of your car:
- Give your car a good clean, inside and out.
- Snap your pics in good lighting.
- Exterior shots should feature the whole car, as well as images from different sides.
- Take clear shots of the car’s interior to capture the details.
Step 2. Get specific about the details in your text
You’d definitely want to know every blessed detail about a car you were considering paying for, so it’s safe to assume that your prospective buyers feel the same way. That’s why it’s important that you note down all the details about the car.
The kind of info that you should include:
- Make and model.
- Any other specifications, like if it’s the ‘sports edition’.
- Engine capacity.
- Brake horse power.
- Any other details in your log book that you consider important.
Step 3. Build trust with buyers by being honest
If you give the wrong impression about the car, then buyers will flee the scene without so much as a second glance. Rather be transparent when describing your car’s condition and create realistic expectations.
Essentially, you should avoid using vague, cliched expressions, like ‘she runs like a dream’. These don’t actually mean anything. Instead, use a full sentence or a bullet point to list things like how often the car was serviced while you owned it.
Step 4. Give an accurate history of the car
You don’t want to make your ad too long, but it makes a big difference to your potential buyers if they can see at a glance what the car’s history is. In fact, the more relevant info that you supply, the more intentional your buyers will be and the fewer calls you’ll receive from people who just want to check things out.
What goes into a good history:
- How many previous owners there have been.
- The availability of a service history.
- Any documents proving how you’ve taken care of the car.
Step 5. Highlight what’s important
If you’ve made any improvements to the car, then tell your buyer. For instance, if you’ve replaced the brakes, made sure that the car never missed a service, or bought new wheels, then show it off.
How you’ve taken care of and treasured the car will show your buyer just how valuable and worth the price it is. Then you can go on and make the sale so that you can buy your new car!
Of course, you’ll want to look after your new baby in the same way as you did before, which includes insurance. It’s probably best to shop around and compare quotes from top insurers, like King Price. The royal insurer offers super cheap cover, whether you need comprehensive, third party only, or something in between. And if you choose comprehensive cover, your premium will decrease every month in line with the depreciating value of your car.
If you’d like their royal touch in your life, then click here for an online quote or call their sales team on 0860 50 50 50.