Chery has reached a major global milestone with five million vehicles exported worldwide. To mark the occasion, Chery South Africa is celebrating by giving away R1 million to one customer who purchases a new Chery vehicle between October and December 2025.
The milestone underscores Chery’s position as one of the world’s fastest-growing automotive brands and reflects its ongoing commitment to global expansion and customer satisfaction.
A Milestone for a Global Brand
Since its establishment in 1999, Chery has grown into a global automotive leader with operations in more than 80 countries and over 10 production facilities. Exporting five million vehicles marks a significant achievement in Chery’s journey to deliver innovative, intelligent mobility solutions to markets across the world.
“Reaching five million exports is a proud moment for everyone at Chery,” said Tony Liu, CEO of Chery South Africa. “It represents our commitment to quality, innovation, and the trust our customers place in us across every continent.”
South Africa – A Key Market in Chery’s Global Growth
Since relaunching locally in 2021, Chery has quickly become one of South Africa’s top-performing automotive brands. With more than 80 dealerships nationwide and an expanding product lineup that includes a new Hybrid vehicle range powered by revolutionary Chery Super Hybrid technology, Chery has built a strong reputation for offering premium vehicles at accessible prices.
“South Africa has become one of our most important markets,” said Liu. “Our customers here have embraced Chery’s value, technology, and design. The R1 million giveaway is our way of thanking them for their incredible support.”
The “Loot in your boot” R1 Million Giveaway campaign
From 1 October to 31 December 2025, every customer who buys a new Chery vehicle from an authorised dealership will automatically be entered into a draw to win R1 million in cash. The winner will be announced in early 2026 once vetted by an external audit company.
“This is a global milestone, but we wanted to celebrate it in a way that connects with South Africans,” Liu explained. “Our customers have driven Chery’s success here, now we want to give something meaningful back.”
A Brand for the People
Chery’s growth in South Africa is rooted in its commitment to creating a brand of the people. A brand that empowers people to Live For More in their everyday, whether it be safety when taking kids to school or endless horizons and worry-free journeys with family as they explore Mzansi.
Beyond vehicles, the Chery brand is striving to Live For More itself, as the company continues to invest in local jobs, dealer network development, and community upliftment initiatives, as per the brand’s corporate philosophy of “In somewhere, for somewhere, be somewhere”.
As Chery looks ahead to its next five million exports, South Africa will remain a cornerstone of its international strategy, a market where innovation, accessibility, and customer trust drive every milestone.