New SUV brand sets benchmark in automotive after-sales service
Jetour’s commitment to customer satisfaction goes far beyond the point of sale. The brand, first launched into South Africa nine months ago, continues to invest in a seamless ownership journey, with after-sales service playing a critical role in long-term customer retention. To date, Jetour has sold a couple of thousand vehicles across its Dashing and X70 Plus SUV range-an impressive milestone that signals growing consumer trust. With new models set to launch later this year, demand for feature-packed, affordable SUVs is expected to drive even stronger growth.
The brand, both locally and globally, is defined by its strategic emphasis on reliability, speed, and exceptional customer support. Strategic logistics and superior supply chain management ensure that customer expectations for speed and reliability are consistently met.
To uphold its brand promise of dependable service, Jetour established a state-of-the-art parts warehouse in Midrand, Johannesburg. This facility was set up well in advance of the vehicle’s official launch, ensuring readiness from day one. This cutting-edge facility stocks over 122 000 genuine components, consisting of more than 2300 line items, enabling swift access to parts and minimising vehicle downtime.
The warehouse operates entirely digitally, eliminating paper processes and leveraging real-time technologies. Tasks are initiated and tracked via auditory and visual cues, handheld notifications, and dynamic dashboards, allowing for efficient management from picking to dispatch. This clean, responsive, and agile system enables fast, smart decisions that directly impact the customer experience, getting vehicles back on the road, repaired correctly, and without hassle.
“At Jetour, our commitment to customer satisfaction goes far beyond the point of sale. We’re continuously investing in a seamless ownership experience, with after-sales service playing a vital role in building lasting relationships with our customers,” says Nic Campbell, Jetour South Africa Vice President.
Further bolstering service capabilities, Jetour has appointed 152 approved panel beaters nationwide, with approximately 30 additional facilities undergoing final audits. Six new accessories have also been added to the line-up, offering more personalisation options for customers.
Jetour backs its vehicles with a 10-year/1 million km engine warranty, complemented by a 5-year/150,000 km vehicle warranty and a 5-year/60,000 km service plan-offering comprehensive coverage and peace of mind for owners.
Customer service remains the cornerstone of Jetour South Africa’s value proposition. Every initiative-from logistics to warranties-feeds into the company’s overarching goal: delivering the best affordable luxury vehicle, backed by exceptional after-sales care. This commitment stems from extensive pre-launch research, which identified parts availability and support as top considerations for consumers evaluating a new automotive brand.
Jetour continues to expand its dealer footprint across key locations in South Africa, enhancing visibility and access for potential buyers. As a globally fast-growing SUV brand, Jetour is here not just to sell vehicles, but to support customers for the entire journey.
Currently available in South Africa are the Jetour X70 Plus, a 7-seater SUV, priced at R454,900 for the Momentum and R484,900 for the Deluxe. The 5-seater Jetour Dashing starts at R439,900 for the Momentum and R469,900 for the Deluxe. For more information, go to www.jetour.co.za.
