PEUGEOT, part of Stellantis South Africa, has strengthened its position in the nation’s bakkie market with the launch of the latest version of its PEUGEOT Landtrek – a one-ton bakkie available in five derivatives: the Professional Single Cab 4×2, Professional Double Cab 4×2, Active Double Cab 4×4, Allure Double Cab 4×2 AT and the 4Action Double Cab 4×4 AT.
This was not a traditional vehicle launch – it was an adventure designed to embody the Landtrek’s promise of toughness and versatility. The ‘Pretty Tough Challenge: Most Dirt Wins’ was a four-day race across the Eastern Cape, where success was not about speed, but about covering the most dirt kilometres.
A Race Across the Eastern Cape
“The Landtrek was made to be driven where the tar ends,” said Moeketsi Mapogo, South Africa and SSA Head of ProOne LCV Business Unit. “It is ready for our roads, our people, and our way of life.”
Far from a static reveal, the Landtrek launch was a four-day adventure through the rugged backroads of the Eastern Cape. Teams set out from Lady Grey, climbed some of the country’s highest mountain passes en route to Rhodes, continued to Matatiele, and then descended through the Wild Coast to Port St Johns, finally reaching Coffee Bay. The route was designed to test the Landtrek’s capability where it matters most – off the tar, across mountains, rivers, and remote farmlands.
Along the way, PEUGEOT partnered with a local school and a community nature reserve to deliver essential building materials. The Professional Single Cab Landtrek – with a class-leading load bed in its segment – proved its strength in real-world conditions by transporting supplies across challenging terrain to their destinations.
A Milestone for PEUGEOT
For PEUGEOT, the Landtrek represents more than a model update. “Since entering the South African market four years ago, we have spearheaded strong growth and established our brand house,” Mapogo explained. “The Landtrek delivers what South Africans expect from their bakkies – resilience, versatility, comfort, and style – backed by global expertise.”
With payloads above one tonne, a towing capacity of up to three tonnes, and ground clearance between 214 and 235 mm, the Landtrek delivers on the fundamentals. The 4×4 variants add a transfer case and differential lock for confident driving in low-grip conditions.
Inside, the Landtrek offers a 10-inch multimedia screen with Apple CarPlay™ and Android Auto™, smart storage solutions, and advanced safety features including six airbags and Trailer Sway Control.
Balancing Beauty and Power
The Eastern Cape challenge demonstrated that the Landtrek combines robustness with PEUGEOT’s signature design DNA: a vertical grille with the lion emblem, distinctive LED lighting, and alloy wheels that look equally at home in the city, on the farm, or out on the trail.
“South Africans want a bakkie that works hard during the week and is just as comfortable heading into the mountains, the bush, or down to the coast on the weekend,” Mapogo said. “The Landtrek fits seamlessly into that lifestyle. It’s practical and powerful, yet modern and stylish – a true competitor in its segment.”
PEUGEOTS’ Confidence in South Africa
The Landtrek launch underscores PEUGEOT’s confidence in the South African market and its long-term commitment to grow locally. It represents another step in a broader strategy to bring vehicles shaped by global expertise and fine-tuned for local conditions, driving experiences, and ambitions.
‘Most Dirt Wins’ Streaming Details
The Pretty Tough Challen
The Pretty Tough Challenge: Most Dirt Wins (MDW) series will be streamed on Primedia Plus, eVOD, and the PEUGEOT YouTube, Facebook, and TikTok channels. The first episode went live on 10 November, with new episodes airing weekly and the fourth and final episode premiering on 9 December. The series will remain available for viewing on eVOD and Primedia Plus until 15 December, while all episodes will continue to be accessible on PEUGEOT’s YouTube and social media channels thereafter.
Click here to watch the trailer and check out the PEUGEOT Landtrek range here.