Today we published the new market report The Global Automotive OEM Telematics Market from Berg Insight which analyses the latest developments on the connected car market worldwide. This study provides you with 250 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.
The connected car is a major trend in the automotive industry and virtually all of the world’s leading carmakers have launched mass-market services in key regions. The drivers behind adoption of OEM telematics are both commercial and regulatory. Regulatory initiatives related to safety and security will have a decisive effect on the adoption of OEM telematics in Europe. The EU’s eCall initiative and Russia’s ERA-GLONASS have made an automatic emergency call device a mandatory safety feature in all new car models sold. In North America, commercial services have driven the adoption of OEM telematics services that have evolved from being a differentiator to a mainstream feature now offered by nearly all the leading car brands on a majority of their models.
Berg Insight estimates that more than 32 percent of all new cars sold worldwide in 2017 were equipped with an OEM embedded telematics system, up from 23 percent in 2016. North America is the most advanced market with an attach rate of 47 percent followed by EU+EFTA with an attach rate over 40 percent. Other developed markets such as Japan and South Korea currently have attach rates of approximately 35 percent. China has emerged as an important market for telematics services with an attach rate of about 26 percent in 2017. In other regions, the attach rate is below 15 percent. GM, BMW and PSA are the leading adopters of embedded telematics, widely offering the technology as a standard feature across models and geographies. GM has offered telematics services for more than two decades, offering the technology as an integral part of its value proposition in North America, Europe and China. BMW introduced its ConnectedDrive service in North America and Western Europe in 1997. An embedded telematics unit has since become a standard feature on all BMW vehicles sold in the 45 markets where ConnectedDrive is available. Other major car brands offering embedded telematics on a broad scale include Mercedes-Benz, Hyundai, FCA Group, Volvo Cars, Toyota, Renault and Tesla.
Berg Insight estimates that total shipments of embedded OEM telematics systems reached almost 27 million units worldwide in 2017. Growing at a compound annual growth rate of 16.6 percent, the shipments are expected to reach 67 million units in 2023. The number of telematics subscribers using embedded systems is forecasted to grow at a compound annual growth rate of 31.9 percent from 49.0 million subscribers in 2017 to 258.1 million in 2023.
Highlights from this report:
Insights from numerous executive interviews with market leading companies.
New data on car populations and new car registrations worldwide.
Comprehensive overview of the car OEM telematics value chain and key applications.
In-depth analysis of market trends and key developments.
Detailed profiles of 21 major car OEMs and their telematics propositions.
Updated market forecasts by region lasting until 2023.
This report answers the following questions:
What is the current status of the car OEM telematics industry?
Which are the key OEM telematics applications?
Which are the leading telematics service providers?
How are mobile operators positioning themselves in the telematics value chain?
What telematics offerings are available from the leading car OEMs today?
What business models are used by car OEMs?
How will the market evolve in Europe, North America, Latin America, Asia-Pacific and MEA?
How will autonomous cars, electric vehicles and carsharing change the need for connectivity?
Analysts: Martin Svegander and Johan Fagerberg
Formats: Paper copy or electronic PDF licenses
Publication date: September 3, 2018
Download brochure: http://www.berginsight.com/ReportPDF/ProductSheet/bi-oemtelematics4-ps.pdf
Pages: 250